Goals

Brand

Formulate an eGlobal marketing plan that aggressively seeks recognition for accomplishments of faculty, staff and students.
Develop "brand centers" on all campuses that promote engagement with surrounding communities and clearly communicate the strategic strengths of the institution and its stakeholders.
Create an innovative branding and community outreach program that tells the Florida Atlantic story and engages FAU with the local community.
Build partnerships with internationally recognized academic brands.
Develop an Athletics brand that clearly communicates with a national audience.